Includes
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Chapters: 32
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Total Hours: 06:49 Hours
Features
Full lifetime access
Access on mobile
Assignments
Certificate of Completion
Overview
Course Description
Become Google Ads Specialist with Google Ad Mastery Course
When it comes to Paid Promotions. Google Ads is a must-to-go tool. As 90% of the population over the world do search on it. learn to achieve your campaign goals, Master the skills of how to get a good return on investments with less budget spend. You will also learn tips to optimize the campaigns and get optimal results. Master the skills to increase conversions, increase brand awareness and traffic, optimize campaigns through running various Google Ads campaigns.
Google Ads is a powerful tool that can help small businesses reach new customers. But it can also be confusing and overwhelming. That’s why we created this Google Ads course, to help you learn the basics and get started with using Google Ads to grow your business.
In this google ads mastery course, I'll take you step-by-step through Google Ads' new user experience and teach you the foundations of managing effective campaigns across all of Google's networks. This course has everything you need to get started running your online ads on Google, whether you're a small businessman or a fellow entrepreneur looking to learn a powerful opportunity.
Who should take this course
- Advanced Marketers
- Who should take this course:
- Marketers aiming to expand their platform expertise
- Entrepreneurs that want to know how to run a proper Google ad campaigns
Explore more the importance of Google ads for business.
What you'll learn
- ✔ Understanding inorganic search results
- ✔ Introduction to Google Ads & PPC advertising
- ✔ Setting up Google Ads account
- ✔ Keyword Research and Planning
- ✔ Understanding types of keywords – Board, Phrase, exact, synonym & negative
- ✔ Understanding Ads account structure Campaigns, Adgroups, Ads, Keywords, etc
- ✔ Types of Advertising campaigns- Search, Display, Mobile Apps, Shopping & video
- ✔ Difference between search & display campaign
- ✔ Creating Different Campaigns Types – Search, Display, Video, Mobile Apps
- ✔ Configuring Campaign level settings, Understanding different targeting options
- ✔ Understanding different types of bidding strategy- Manual, Automatic, Advanced level bid strategies
- ✔ Writing compelling Ad copies and different ads extension
- ✔ Understanding Ads Algorithm and how does Ads rank work, importance of quality score
- ✔ Setting up Conversions Tracking
- ✔ Creating Remarketing Campaigns
- ✔ Understanding different ad metrics and reports to measure the campaigns performance
Requirements
- 1. Knowledge of searching /browsing on Google.
- 2. Passion to learn
- 3. Internet Connection
Course Content
32 Lessons | 06:49 Hours
Introduction To Search Engine Marketing
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Concept Of Pay Per Click Advertising 00:08:14 -
Advantage Of PPC Over SEO 00:05:23
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What Is A Landing Page For Ads 00:03:31
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Different Types Of Ads Platform 00:01:38
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Google Ads Policies 00:07:44
Introduction To Google Ads
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Walkthrough Google Ads Dashboard 00:00:39
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Introduction To Google Ads 00:03:03
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How To Get Google Ads Certified 00:08:56
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Different Ad Networks 00:08:47
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Different Types Of Ads 00:03:41
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Creating Account On Google Ads 00:07:42
Keyword Research And Planning
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Keyword Planner Tool 00:24:09
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Keyword Match Types 00:24:38
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Keyword Forecasts 00:25:41
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Creating Keyword List 00:23:33
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Quick Recap - How to Do keyword Research 00:01:37
Introduction To Campaigns in Google Ads
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Importance of Organizing and Structuring the Campaign 00:10:19
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Selecting The Objective Of Campaign 00:09:47
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Configuring Campaigns in Google Ads 00:02:59
Creating Search Ads
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How To Create Search Campaigns 00:27:02
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How Ad Ranking Is Done 00:23:18
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How To Write Good Ad Text Copies 00:11:44
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Creating Search Text Ads 00:17:06
Ad Extensions
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Creating Ad Extensions 00:29:00
Creating Display Ads
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Creating Display Ads 00:26:04
Creating Video And Mobile App Ads
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Creating Video Ads 00:23:33
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Creating Mobile App Ads 00:09:38
Setting Up Conversions
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Tracking Conversions 00:32:54
Creating Remarketing Campaigns
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Creating A Remarketing Audiences 00:14:43
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Creating Remarketing Ads 00:05:34
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Remarketing Audience Insights 00:01:49
Measuring And Optimizing Campaign Performance
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Creating Custom Reports 00:04:52
About the instructor
Shraddha Somani
Instructor
10 Courses
40 Students enrolled
I am a passionate Digital Marketing Trainer, Consultant, Strategiest and Subject Matter expert. I have diversified knowledge in Digital Marketing domain. Not only I provide trainings but I have worked with many Institutions where I helped with my expertise in creating course content, auditing the courses and provide advice as subject matter expert. I am one of the Google Ads certified partners who have access to attend their webinars on Digital Marketing, which helps to be aware of the latest trends and which I incorporate in my trainings.
Along with my freelancing digital marketing and WordPress Website development agency, I thought to provide a real-world digital marketing knowledge to the enthusiast about learning Digital Marketing, by giving training on different digital marketing domains, where I share my knowledge, experience and live projects with my students and this is how I started with digital marketing trainer 8+ years from now.
I believe in teaching real scenarios with real examples so that the concept is understood. I have provided trainings in the best and well known digital marketing institutations. As I have vast knowledge, while designing the course, I have tried to fill in the gap which learners faced while learning. Making it easy and more practical
My trainings have helped the students and glad to share that 99% have rated me their best coach, mentor, trainer.
If you have a business or profession, or in need to build an online presence, Looking for a good carrer, work from home, setting up your own agency, I have built a best training modules to achieve your goals.