Includes
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Chapters: 17
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Total Hours: 01:38 Hours
Features
Full lifetime access
Access on mobile
Assignments
Certificate of Completion
Overview
Course Description
Web and Google Analytics Course
Google Analytics is the backbone of any digital marketer. The efforts of all your digital marketing are wasted if you don’t measure. Learn how you can leverage this tool and measure the performance of all your digital marketing channels. It is said that it is waste that you only view the performance of data, but you should also know to understand, interpret reports, and take necessary actions. The most important thing is to implement the strategies by knowing the strong points and weak points and succeed.
What you'll learn
- Know the power of Web Analytics Introduction to Google Analytics How Google Analytics works Understanding Google Analytics account structure Understanding Google Analytics insights
- Starting with Google Analytics How to set up analytics account How to add analytics code in website Creating your own customize Dashboards Creating your own customize Reports that matters
- Understanding bounce & bounce rate Difference between exit rate & bounce rate How to reduce bounce rate
- Understanding goals and conversions
- How to setup goals Understanding different types of goals How to set up funnels in goals Importance of funnels
- How to integrate Ads and Analytics account Benefits of integrating Ads & Analytics
- Measuring performance of marketing campaigns via Google Analytics Understanding filters & segments How to set up filters & segments How to view customized reports Monitoring traffic sources Monitoring traffic behavior Taking corrective actions if required
- Remarketing with analytics Creating expirements and implementing
Requirements
- Knowledge of Social Media or SEO or Google Ads
- Passion to learn.
- Internet Connection
- Holistic Approach
Course Content
17 Lessons | 01:38 Hours
Introduction To Web and Google Analytics Concept
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Introduction to Web and Google Analytics 00:01:07 -
Why Google Analytics is Important 00:03:08
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Google Analytics Account Structure 00:04:14
Google Analytics Tracking
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How Google Analytics tracks the Data 00:02:43
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How To Configure Google Analytics Tracking With Code 00:08:30
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How To Configure Google Analytics Tracking With Google Tag Manager 00:03:24
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Checking If Google Analytics Tracking is Enabled 00:01:08
Understanding Google Analytics Structure
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Google Analytics Account Structure 00:04:14
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Product Linking In Google Analytics 00:01:08
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Configuring Audiences In Google Analytics 00:03:40
Google Analytics Key Reports
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Key Reports in Google Analytics 00:34:48
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Behavior Report 00:05:33
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Building Links With UTM Parameters And Tracking With Campaign URL 00:03:41
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How To Understand Which Reports to Measure 00:02:55
Configuring Goals And Tracking Conversions In Google Analytics
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Setting Up Goals And Tracking Conversions in Google Analytics 00:10:28
Building Your Own Predefined Reports With Google Analytics
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Creating Your Own Custom Dashboard 00:03:02
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Creating Your Own Custom Reports 00:04:57
About the instructor
Shraddha Somani
Instructor
10 Courses
40 Students enrolled
I am a passionate Digital Marketing Trainer, Consultant, Strategiest and Subject Matter expert. I have diversified knowledge in Digital Marketing domain. Not only I provide trainings but I have worked with many Institutions where I helped with my expertise in creating course content, auditing the courses and provide advice as subject matter expert. I am one of the Google Ads certified partners who have access to attend their webinars on Digital Marketing, which helps to be aware of the latest trends and which I incorporate in my trainings.
Along with my freelancing digital marketing and WordPress Website development agency, I thought to provide a real-world digital marketing knowledge to the enthusiast about learning Digital Marketing, by giving training on different digital marketing domains, where I share my knowledge, experience and live projects with my students and this is how I started with digital marketing trainer 8+ years from now.
I believe in teaching real scenarios with real examples so that the concept is understood. I have provided trainings in the best and well known digital marketing institutations. As I have vast knowledge, while designing the course, I have tried to fill in the gap which learners faced while learning. Making it easy and more practical
My trainings have helped the students and glad to share that 99% have rated me their best coach, mentor, trainer.
If you have a business or profession, or in need to build an online presence, Looking for a good carrer, work from home, setting up your own agency, I have built a best training modules to achieve your goals.