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Overview

Not only brands but social activist, celebrities, artists, politicians also have their presence on Social Media. It is the most powerful tool that we have in Digital Marketing. Mostly used for reputation, awareness, connecting and interacting. Learn the skills to engage your audience by creating awesome content. TIps, Strategies, Social Media Tools. Learn to boost business through social media, reach more audience, getting more followers and engagement on your page. This course covers everthing you need to art to excel on Social Media and connect your potential audience with the Brand

  • Introduction to Social Media, it's evaluation and purpose? How one social media marketing is different than another

  • Facebook marketing Understanding Facebook marketing Creating Facebook page Increasing fans/follwers/engagement Facebook advertising Types of Facebook advertising Best practices for Facebook advertising Understanding Facebook best practices

  • Creating Facebook advertising campaign Targeting in ad campaign Payment module- CPC vs CPM vs CPA Setting up conversion tracking Creating remarketing campaigns

  • Linkedin Marketing What is LinkedIn? Understanding LinkedIn Company profile vs Individual profiles Understanding Linkedin groups How to do marketing on LinkedIn groups Linkedin advertising & it’s best practices Increasing ROI from LinkedIn ads Company pages Adv on LinkedIn

  • Twitter Marketing Understanding Twitter Tools to listen & measure Influence on Twitter: TweetDeck, Klout, brandwatch How to do marketing on Twitter Advertising on Twitter Creating campaigns Types of ads Tools for Twitter Marketing Twitter Advertising Setting up conversions and remarketing

  • Preparing Social Media calendar and designing social media stratergy Brand reputation management (ORM) Viral marketing concept Social media tools for analytics, optimization, competivite research and ORM

  • 1. Knowledge of searching /browsing on Google.

  • 2. Passion to learn

  • 3. Internet Connection

  • 4. Account on Facebook, Instagram, Twitter


About the instructor


                                 Shraddha Somani
  • 0
  • 0 Students
  • 14 Courses

Shraddha Somani

I am a passionate Digital Marketing Trainer, Consultant, Strategiest and Subject Matter expert. I have diversified knowledge in Digital Marketing domain. Not only I provide trainings but I have worked with many Institutions where I helped with my expertise in creating course content, auditing the courses and provide advice as subject matter expert. I am one of the Google Ads certified partners who have access to attend their webinars on Digital Marketing, which helps to be aware of the latest trends and which I incorporate in my trainings.

Along with my freelancing digital marketing and WordPress Website development agency, I thought to provide a real-world digital marketing knowledge to the enthusiast about learning Digital Marketing, by giving training on different digital marketing domains, where I share my knowledge, experience and live projects with my students and this is how I started with digital marketing trainer 8+ years from now.

I believe in teaching real scenarios with real examples so that the concept is understood. I have provided trainings in the best and well known digital marketing institutations. As I have vast knowledge, while designing the course, I have tried to fill in the gap which learners faced while learning. Making it easy and more practical 

My trainings have helped the students and glad to share that 99% have rated me their best coach, mentor, trainer. 

If you have a business or profession, or in need to build an online presence, Looking for a good carrer,  work from home, setting up your own agency,  I have built a best training modules to achieve your goals.

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    Course Features

  • Lectures 74
  • Duration 07 Hours
  • Skill level All level
  • Language English