Includes
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Duration: 8 days
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Chapters: 74
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Total Hours: 07:24 Total hours
Features
Full lifetime access
Access on mobile
Assignments
Certificate of Completion
Overview
Course Description
Social Media Marketing Courses with Certificate
Not only brands but social activist, celebrities, artists, politicians also have their presence on Social Media. It is the most powerful tool that we have in Digital Marketing. Mostly used for reputation, awareness, connecting and interacting. Learn the skills to engage your audience by creating awesome content. TIps, Strategies, Social Media Tools. Learn to boost business through social media, reach more audience, getting more followers and engagement on your page. This course covers everthing you need to art to excel on Social Media and connect your potential audience with the Brand.
Related course by Author
Social media mastery course
What you'll learn
- Introduction to Social Media, it's evaluation and purpose? How one social media marketing is different than another
- Facebook marketing Understanding Facebook marketing Creating Facebook page Increasing fans/follwers/engagement Facebook advertising Types of Facebook advertising Best practices for Facebook advertising Understanding Facebook best practices
- Creating Facebook advertising campaign Targeting in ad campaign Payment module- CPC vs CPM vs CPA Setting up conversion tracking Creating remarketing campaigns
- Linkedin Marketing What is LinkedIn? Understanding LinkedIn Company profile vs Individual profiles Understanding Linkedin groups How to do marketing on LinkedIn groups Linkedin advertising & it’s best practices Increasing ROI from LinkedIn ads Company pages Adv on LinkedIn
- Twitter Marketing Understanding Twitter Tools to listen & measure Influence on Twitter: TweetDeck, Klout, brandwatch How to do marketing on Twitter Advertising on Twitter Creating campaigns Types of ads Tools for Twitter Marketing Twitter Advertising Setting up conversions and remarketing
- Preparing Social Media calendar and designing social media stratergy Brand reputation management (ORM) Viral marketing concept Social media tools for analytics, optimization, competivite research and ORM
Requirements
- 1. Knowledge of searching /browsing on Google.
- 2. Passion to learn
- 3. Internet Connection
- 4. Account on Facebook, Instagram, Twitter
Course Content
74 Lessons | 07:24 Total hours
Introduction To Social Media Marketing
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Introduction To Social Media Marketing 00:08:11 -
Benefits With Social Media To Brands 00:03:29
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Which Social Media Channel To Leverage For Brands 00:06:42
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Social Media Success Factors For Business 00:03:26
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Types Of Social Media 00:02:47
Facebook Organic Marketing
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Creating A Business Page On Facebook 00:03:13
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Create A Cover Image And Logo For Facebook Business Page 00:05:22
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Creating Cover Image And Logo With Canva 00:11:48
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Tips To How To Design Cover Image For Facebook Page 00:01:35
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Getting Familiar With Facebook Interface 00:00:56
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Customizing Facebook Page 00:11:35
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Optimizing Facebook Page To Get More Users 00:38:43
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Different Types Of Posts On Facebook 00:26:46
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How To Get More Followers And Page Likes On Facebook Page 00:03:21
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Building Communities Through Facebook Groups 00:11:03
Facebook Paid Marketing
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Boosting The Post On Facebook 00:16:44
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Ads Manager - Understanding Campaign Goals 00:06:04
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Ads Manager - Configuring Your Campaign And Running Ads 00:30:23
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Ads Manager - Creating Ads for Mobile Apps 00:01:06
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Ads Manager - Creating Leads Generation Ads 00:06:53
Facebook Tracking Through Pixels
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Tracking Audience And Events Through Facebook Pixel 00:27:29
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Creating Remarketing And Conversion Ads 00:04:16
Facebook Analytics
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Measuring Performance Through Reports 00:07:52
Facebook Shop
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Glimpse Of Shop Page On Facebook 00:05:00
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Creating Ads For Facebook Shop Page 00:00:48
Instagram Marketing
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Introduction To Instagram 00:00:46
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Create A business Account On Instagram 00:01:23
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Creating Different Posts On Instagram 00:01:35
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Connecting Instagram With Facebook 00:03:01
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Importance Of Posting With Hashtags On Instagram 00:05:33
YouTube Marketing
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Creating YouTube Channel 00:05:33
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Creating Videos On YouTube 00:00:25
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Uploading And Customizing Videos On YouTube 00:07:57
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Creating End Screen For Your Video 00:01:00
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Creating Cards For Your YouTube Video 00:03:01
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Quick Tips About Uploading YouTube Videos 00:05:35
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Customizing YouTube Video With More Advance Option 00:03:56
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Understanding YouTube Analytics 00:05:03
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Promoting Your YouTube Videos For Better Reach 00:00:34
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Going Live On YouTube 00:05:06
Pintrest Marketing
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Getting Familiar With Pinterest 00:01:11
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Creating A cover Image On Pinterest 00:00:44
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Creating Boards And Pins On Pinterest 00:05:01
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Getting Followers On Pinterest 00:03:30
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Understanding Pinterest Interface And Features 00:01:00
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Measuring Performance On Pinterest 00:02:49
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Creating Ads On Pinterest 00:03:14
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Targeting Audience On Pinterest 00:02:08
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Creating Audience On Pinterest For Remarketing 00:04:49
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Configuring Other Ad Campaign Setting On Pinterest 00:00:21
LinkedIn Organic Marketing
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Creating A Company Page On LinkedIN 00:02:43
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Optimizing LinkedIn Company Page 00:04:27
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Creating LinkedIn Groups For More Community Reach 00:01:12
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Finding Content Ideas To Post On LinkedIn 00:05:51
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Brief Of Posting You Can Do On LinkedIn 00:00:28
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Measuring Organic Performance On LinkedIn 00:00:33
LinkedIn Paid Marketing
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Getting Familiar With LinkedIn Ads 00:17:41
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Setting Up The Conversion on LinkedIn 00:06:34
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Creating Ad Copy With Ads Format On LinkedIn 00:03:32
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Measuring The Performance For LinkedIn Ads 00:01:43
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Creating Lead Generation Campaign On LinkedIn 00:00:37
Twitter Organic Marketing
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Creating Account On Twitter 00:01:33
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Getting Familiar With Twitter Platform 00:02:35
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About Twitter Post Type 00:01:25
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Twitter Hashtag Concept 00:02:16
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Other Features Of Twitter 00:07:04
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Twitter Analytics 00:01:46
Twitter Paid Advertising
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Twitter Advertising Concepts 00:12:51
Social Media Marketing Tools
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Facebook Ads Library 00:03:49
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Facebook Audience Manager 00:10:51
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Buffer Tool 00:14:36
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Hootsuite Tool 00:09:03
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Mention Tool 00:04:13
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Buzzsumo Tool 00:06:29
About the instructor
Shraddha Somani
Instructor
10 Courses
30 Students enrolled
I am a passionate Digital Marketing Trainer, Consultant, Strategiest and Subject Matter expert. I have diversified knowledge in Digital Marketing domain. Not only I provide trainings but I have worked with many Institutions where I helped with my expertise in creating course content, auditing the courses and provide advice as subject matter expert. I am one of the Google Ads certified partners who have access to attend their webinars on Digital Marketing, which helps to be aware of the latest trends and which I incorporate in my trainings.
Along with my freelancing digital marketing and WordPress Website development agency, I thought to provide a real-world digital marketing knowledge to the enthusiast about learning Digital Marketing, by giving training on different digital marketing domains, where I share my knowledge, experience and live projects with my students and this is how I started with digital marketing trainer 8+ years from now.
I believe in teaching real scenarios with real examples so that the concept is understood. I have provided trainings in the best and well known digital marketing institutations. As I have vast knowledge, while designing the course, I have tried to fill in the gap which learners faced while learning. Making it easy and more practical
My trainings have helped the students and glad to share that 99% have rated me their best coach, mentor, trainer.
If you have a business or profession, or in need to build an online presence, Looking for a good carrer, work from home, setting up your own agency, I have built a best training modules to achieve your goals.