Includes
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Chapters: 25
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Total Hours: 04:14 Hours
Features
Full lifetime access
Access on mobile
Assignments
Certificate of Completion
Overview
Course Description
Become an Expert - Social Media and Facebook Mastery Course
Social Media is the most powerful tool that users create content and is web-based, People using social media every day, there is more than 3.960 billion social media accounts, in this course, we use social media for Digital Marketing as a marketing tool and has become compulsory for all brands to have their presence on social media channels. Learn the skills to engage your audience by creating awesome content, increase brand awareness, reach and how to leverage different social media channels by making the brand popular on social media sites like Facebook and twitter.
What you'll learn
- Introduction to Social Media, it's evaluation and purpose?
- How one social media marketing is different than another
- Facebook & Instagram Marketing
- Understanding Facebook and Instagram marketing
- Creating Facebook page and Instagram
- Page and connecting for cross posting
- Increasing fans/ followers/ engagement
- Facebook and Instagram advertising
- Types of Facebook advertising
- Best practices for Facebook and Instagram advertising.
- Creating different types of post with good effects on Instagram
- Understanding Facebook and Instagram best practices
- Creating Facebook advertising campaign Targeting in ad campaign
- Payment module- CPC vs CPM vs CPA Setting up conversion tracking
- Creating re-marketing campaigns
Requirements
- 1. Knowledge of searching /browsing on Google.
- 2. Passion to learn
- 3. Internet Connection
- 4. Account on Facebook
Course Content
25 Lessons | 04:14 Hours
Introduction To Social Media
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Introduction To Social Media Marketing 00:07:58 -
Purpose Of Social Media Presence For Brands 00:03:29
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Getting Successful With Useful Social Media Strategies For Your Brand 00:03:26
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Choosing Best Social Media According To Your Brand 00:06:42
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Types Of Social Media Marketing 00:02:47
Facebook Organic Marketing
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Creating A Business Page On Facebook 00:03:13
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Creating Cover Image And Logo For Facebook Business Page 00:05:22
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Creating Images Through Canva Tool 00:11:48
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Quick Tip To Design Facebook Cover Image 00:01:35
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Understanding The Facebook Page Interface 00:00:56
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Customizing Facebook Page 00:11:35
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Optimizing Facebook Page To Attract More Visitors 00:38:43
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Different Types Of Posts On Facebook 00:26:46
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Getting More Followers And Page Likes On Your Facebook 00:03:21
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Building Networks Through Facebook Groups 00:11:03
Facebook Paid Marketing
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Boosting A Facebook Post 00:16:44
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Ads Manager - Understanding Campaign Goals 00:06:04
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Ads Manager - Configuring Campaign And Running Ads On Facebook 00:30:23
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Ads Manager - Creating Ads For Mobile App 00:01:06
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Ads Manager - Creating Leads Generation Ads 00:06:53
Facebook Pixels - Tracking Made Easy
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Tracking Audience And Events Through Facebook Pixels 00:27:29
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Creating Remarketing And Conversion Ads On Facebook 00:04:16
Facebook Reports And Analytics
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Measuring Organic And Paid Performance 00:07:52
Must Have Facebook Tools
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Facebook Ads Library Tool 00:03:49
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Facebook Audience Manager 00:10:51
About the instructor
Shraddha Somani
Instructor
10 Courses
40 Students enrolled
I am a passionate Digital Marketing Trainer, Consultant, Strategiest and Subject Matter expert. I have diversified knowledge in Digital Marketing domain. Not only I provide trainings but I have worked with many Institutions where I helped with my expertise in creating course content, auditing the courses and provide advice as subject matter expert. I am one of the Google Ads certified partners who have access to attend their webinars on Digital Marketing, which helps to be aware of the latest trends and which I incorporate in my trainings.
Along with my freelancing digital marketing and WordPress Website development agency, I thought to provide a real-world digital marketing knowledge to the enthusiast about learning Digital Marketing, by giving training on different digital marketing domains, where I share my knowledge, experience and live projects with my students and this is how I started with digital marketing trainer 8+ years from now.
I believe in teaching real scenarios with real examples so that the concept is understood. I have provided trainings in the best and well known digital marketing institutations. As I have vast knowledge, while designing the course, I have tried to fill in the gap which learners faced while learning. Making it easy and more practical
My trainings have helped the students and glad to share that 99% have rated me their best coach, mentor, trainer.
If you have a business or profession, or in need to build an online presence, Looking for a good carrer, work from home, setting up your own agency, I have built a best training modules to achieve your goals.