Includes
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Duration:
10 months 2 days
(Avg)
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Chapters: 42
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Total Hours: 116:00
Features
Full lifetime access
Access on mobile
Assignments
Certificate of Completion
Overview
Course Description
Course Description
Planning to become an industry expert?
With SkillCircle’s Diploma in Digital Marketing, you can become an expert in the field of digital marketing. In today’s world, staying ahead of the crowd is essential for success in your journey. Whether you’re planning to grab a high-paying job for yourself or to start your own business, you need to gain in-depth industry knowledge. Why SkillCircle? We here focus on practical experience and exposure more than theoretical knowledge. Our 11-month diploma program consists of all the domains that you require to become an expert.
Not only will you learn, but you will earn as well. We will guide you throughout your journey, and also provide you 1-month specialised training in E-commerce/performance marketing, and 2-month paid internship with Ahujamedia.com.
What after internship? Worried? We got your back.
Our placement cell makes sure that you’ll have the job of your dreams in your hand. With our guaranteed job placement policy, we make sure that all our skillers get placed at their desired workplace.
Program Key Features
- 11 Months of Live Advance Learning.
- Advanced Stimulation Training with Student
- Classroom and Online Weekend Sessions
- 14+ Module with Globally Recognised Certification
- 10+ Capstone Projects with Dedicated Mentors from Industry
- Resume review and interview preparation sessions
- 100% Placement Assistance at our inHouse #Jobcircle Portal
Why You Should Learn This?
To achieve something that others don’t have, you have to learn something that others don’t. By joining the diploma in digital marketing you can stay ahead of this competitive landscape and secure your career. With endless career options and high-paying skills, you can leave the world behind. It opens the door to various opportunities, whether you’re planning for a job or to become an entrepreneur.
What are you waiting for? Enter the digital era with our diploma in Digital Marketing and start your journey today….!!!
What you'll learn
- The functioning of the Digital Landscape
- Auditing the brands digitally
- Digital strategy and planning along with latest tools, trends and practices
- Working on live projects under expert guidance
- Advanced courses like, Domain Flipping, Freelancing, Podcast Marketing, and Personality Development.
Requirements
- Basic Computer Skills
- Must have PC
- Basic Knowledge of Internet
Course Content
116:00 Total hours
Diploma in Digital Marketing
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Introduction of Digital Marketing -
Market Research
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Graphic Designing with Canva
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Basics of Website Creation
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Website creation Using Wordpress
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Blogging & SEO
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Instagram Marketing
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Facebook Marketing
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Meta Ads
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You tube Marketing
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Influencer Marketing
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Google Ads
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Influencer Marketing
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Ads Psychology
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Email Marketing
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Copywriting
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Online Reputation Management
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E-Commerce Marketing
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Sales and Pitching
SEO Masters
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Keyword Research
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On Page SEO
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Advance Link Building (Guest Posting)
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Advance Link Building (Guestographics)
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Advance Link Building (Resources pages and Broken Links)
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Advance Link Building (RoundUp Post & HARO Links)
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Technical SEO (Website Speed)
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Technical SEO (Misc.)
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Competitor Research
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Website Audit
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Local SEO
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SEO Roadmap
E-Commerce Masters
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Week 1
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Shopify Store Setup: How to Set-Up Shopify StoreShopify
Dashboard - How to Set-Up & Access Shopify Admin
Panel Shopify Domain Set up | How to Add Domain in Shopify
How to Connect Domain to Shopify General Settings in Shopify
Shopify Languages - How to Have Multiple Languages on Shopify Store
Plans and Permissions Settings for Shopify
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Week 2
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Shopify Payments Setup - How to Set your Payment Settings in Shopify Shopify Setup - How to Setup Billing Process in Shopify Shopify Setup - How to Set Up Shipment and Delivery Settings on Shopify Shopify Taxation- How To Know About Taxes on our Shopify StoreRazorpay Account on Shopify - Complete SetupHow to Connect Razorpay with Shopify
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Week 3
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Shopify Setup- The Concept of Creating Pages in Shopify
How to Add a Contact Us Page on Shopify
Shopify Blog - How to Write a Blog Post
Shopify Setup - How To Add Product on Shopify
Shopify Setup - How To Add a Variable Product on your website
Shopify Collections - How to Set up Collection Section
Creating Navigation Menu in Shopify
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Week 4
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GiftCards in Shopify - How to Setup GiftCards in Shopify
Shopify Setup - Create Gift Cards on Shopify
Tapita Page Builder App for Shopify
Shopify Analytics Walkthrough - How to Use Shopify Analytics
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Week 5
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How to Sell Digital Products on Shopify
Dropshipping and Print On Demand
Performance Marketing
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Week 1-2 - Branding Vs Performance
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Branding Vs Performance
Performance Marketing Fundamentals
Audience Targeting Options
Competitor Analysis Deep-Dive
Performance Marketing: B2C VS B2B W1P5 -
Week 2-3 The Funnel
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The Funnel
Funnel / 5Stages – Real Life Example
The ad Teardown
Audience Research (Tools & Methods) W2P4
VOC (Voice Of User) Research W2P5
Creating High Converting Ads W2P6 -
Week 3-4 Conversion Tracking (importance +Cookies + FLoC+ Campaign Builder
- Conversion Tracking (importance +Cookies + FLoC+ Campaign Builder Reading Analytics & User Life Cycle Events GA4 Dashboard Reporting, Funnel Path Analysis, Segment Overlap Cohort & User Lifetime Reading Attribution Projects In Google Analytics Setting Google Analytics For Your Website (Blogger, WordPress, Custom) Setting Google Analytics For Your Website (Blogger, WordPress, Custom) Understanding Conversion Events Implement Different Events (B2b) In GA
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Week 4-6 Performance Marketing With Google Ad
- Performance Marketing With Google Ad The Auction Bidding Strategies Quality Score, Targeting Options Blueprint, Search Ads, Qualifying Ads Setting Up Your Google Ad Account For Scale & Success Search Ad Copy, Google Search Ad’s Gold Mine, UTM & Skags Intro To Google Display, Youtube & Google Shopping (From A Performance Angle) Setting Up A Google Shopping Campaign Advanced Google Ads Optimization Quad-Core Framework W4P9 (Part 1) Solving Problem Through Qs And Is Analysis Extension Of Quad-Core Framework Google Ads Advanced – Campaign Nomenclature For Performance Campaigns Display Ad Optimization Mobile App Optimization
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Week 6-8-Objectives, R&F Buying, Pixel, Algorithm, Banned Accounts
- Objectives, R&F Buying, Pixel, Algorithm, Banned Accounts Bid Strats, Account Setup, Cbo Vs Abo, Fb Funnel, Audience Vs Auction Overlap, Lead Gen Pro Testing & Scaling Strategies, Banned Account Roas Measurement Dashboard Roas Vs Realized Roas Brand Lift Experiment – Measurement Process Of Branding Activities Correlation Study Facebook Ads Optimization, E-Commerce, Lead-Gen Business 2
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Week 6-8 CRO – Marketing Principles, Repeat Buyer, AOV Boost Tactics
- Marketing Principles, Repeat Buyer, AOV Boost Tactics CRO Part 2 Mobile App Cro, Heatmaps, Visitor Recordings, Process & Mistakes Introduction To Media Buying Media Plan At Aggregate Level Media Plan For A Market Research Organization B2B Google +Media Buy Real Estate Media Plan
