• calendarApprox Completion Time 6 days
  • clockValidityLifetime access
  • computerCourse FormatRecorded + Live
  • certificateIncludesCertificate
  • workContent 01:38 Hours Videos
    17 Lessons

Top Online Course in India

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Web and Google Analytics Course

Google Analytics is the backbone of any digital marketer. The efforts of all your digital marketing are wasted if you don’t measure. Learn how you can leverage this tool and measure the performance of all your digital marketing channels. It is said that it is waste that you only view the performance of data, but you should also know to understand, interpret reports, and take necessary actions. The most important thing is to implement the strategies by knowing the strong points and weak points and succeed.

Basic Requirement

  • Knowledge of Social Media or SEO or Google Ads

  • Passion to learn.

  • Internet Connection

  • Holistic Approach

Skills Covered

  • Know the power of Web Analytics Introduction to Google Analytics How Google Analytics works Understanding Google Analytics account structure Understanding Google Analytics insights

  • Starting with Google Analytics How to set up analytics account How to add analytics code in website Creating your own customize Dashboards Creating your own customize Reports that matters

  • Understanding bounce & bounce rate Difference between exit rate & bounce rate How to reduce bounce rate

  • Understanding goals and conversions

  • How to setup goals Understanding different types of goals How to set up funnels in goals Importance of funnels

  • How to integrate Ads and Analytics account Benefits of integrating Ads & Analytics

  • Measuring performance of marketing campaigns via Google Analytics Understanding filters & segments How to set up filters & segments How to view customized reports Monitoring traffic sources Monitoring traffic behavior Taking corrective actions if required

  • Remarketing with analytics Creating expirements and implementing

Expert Review

Web analytics: Introduction 

The study of online and offline patterns and trends is called Web Analytics. You can use it to collect, measure, report, and analyze your website data. In most cases, it is done to analyze a website's performance and optimize its web usage.

Tracking key metrics and analyzing traffic flows are two of the ways we use web analytics. Web analytics is a way of collecting and analyzing data.

What is Google Analytics?

A web analytics service, Google Analytics provides statistics and basic analytical tools for search engine optimization (SEO) and marketing. Anyone with a Google account can use the free service as part of the Google Marketing Platform.

Google Analytics tracks website performance and collects visitor insights. Companies can use it to determine the top sources of user traffic, assess the success of their marketing activities and campaigns, track goal completions (such as buying products or adding them to carts), discover patterns and trends in user engagement, and gain demographic information about site visitors. A lot of small and medium-sized retail websites use Google Analytics to obtain and analyze various customer behavior analytics, which can be used to improve marketing campaigns, drive website traffic, and retain more visitors.

The analytics tool shows you traffic data from all channels that lead to your website, including:

1) Organic Search (SEO)

2) Pay-Per-Click (PPC)

3) Social Media

4) Recommendations (Backlinks)

5) Organic Traffic

By monitoring all the platforms, you can see what works well and what doesn't in terms of advertising. Comparing the different channels is easier when all the data is in one place. You can track your ROI if you are investing money in SEO, PPC, or Social Media Marketing. Perhaps you need to optimize your social media strategy. Perhaps your PPC campaign isn't performing as well as you expected. Metrics like bounce rate and time on page can show you if you need to improve your landing pages to get better ROI.

What are the benefits of Google Analytics?

With Google Analytics, you can track many important metrics, covering all aspects. Monitoring your online marketing strategies, onsite content, user experience, and device functionality are possible. All these statistics reveal what is working well, and more importantly, what isn't. Once you have identified any issues your site may have, you can create a solution. The information that you get from Google Analytics will help you improve your website.

Get Certified

You will receive an industry-recognized Certification from TeacherDada after completing the course. You can also share your Certificate in the Certifications section of your LinkedIn profile, CVs, resumes, and other documents.

sample_certificate For sample view only

Course creator

                                 Shraddha Somani

Shraddha Somani

I am a passionate Digital Marketing Trainer, Consultant, Strategiest and Subject Matter expert. I have diversified knowledge in Digital Marketing domain. Not only I provide trainings but I have worked with many Institutions where I helped with my expertise in creating course content, auditing the courses and provide advice as subject matter expert. I am one of the Google Ads certified partners who have access to attend their webinars on Digital Marketing, which helps to be aware of the latest trends and which I incorporate in my trainings.

Along with my freelancing digital marketing and WordPress Website development agency, I thought to provide a real-world digital marketing knowledge to the enthusiast about learning Digital Marketing, by giving training on different digital marketing domains, where I share my knowledge, experience and live projects with my students and this is how I started with digital marketing trainer 8+ years from now.

I believe in teaching real scenarios with real examples so that the concept is understood. I have provided trainings in the best and well known digital marketing institutations. As I have vast knowledge, while designing the course, I have tried to fill in the gap which learners faced while learning. Making it easy and more practical 

My trainings have helped the students and glad to share that 99% have rated me their best coach, mentor, trainer. 

If you have a business or profession, or in need to build an online presence, Looking for a good carrer,  work from home, setting up your own agency,  I have built a best training modules to achieve your goals.