Web and Google Analytics - Reportings and Analysis made easy

• Knowledge of Social Media or SEO or Google Ads

• Passion to learn.

• Internet Connection

• Holistic Approach

• Know the power of Web Analytics Introduction to Google Analytics How Google Analytics works Understanding Google Analytics account structure Understanding Google Analytics insights

• Starting with Google Analytics How to set up analytics account How to add analytics code in website Creating your own customize Dashboards Creating your own customize Reports that matters

• Understanding bounce & bounce rate Difference between exit rate & bounce rate How to reduce bounce rate

• Understanding goals and conversions

• How to setup goals Understanding different types of goals How to set up funnels in goals Importance of funnels

• How to integrate Ads and Analytics account Benefits of integrating Ads & Analytics

• Measuring performance of marketing campaigns via Google Analytics Understanding filters & segments How to set up filters & segments How to view customized reports Monitoring traffic sources Monitoring traffic behavior Taking corrective actions if required

• Remarketing with analytics Creating expirements and implementing

Web analytics: Introduction 

The study of online and offline patterns and trends is called Web Analytics. You can use it to collect, measure, report, and analyze your website data. In most cases, it is done to analyze a website's performance and optimize its web usage.

Tracking key metrics and analyzing traffic flows are two of the ways we use web analytics. Web analytics is a way of collecting and analyzing data.

What is Google Analytics?

A web analytics service, Google Analytics provides statistics and basic analytical tools for search engine optimization (SEO) and marketing. Anyone with a Google account can use the free service as part of the Google Marketing Platform.

Google Analytics tracks website performance and collects visitor insights. Companies can use it to determine the top sources of user traffic, assess the success of their marketing activities and campaigns, track goal completions (such as buying products or adding them to carts), discover patterns and trends in user engagement, and gain demographic information about site visitors. A lot of small and medium-sized retail websites use Google Analytics to obtain and analyze various customer behavior analytics, which can be used to improve marketing campaigns, drive website traffic, and retain more visitors.

The analytics tool shows you traffic data from all channels that lead to your website, including:

1) Organic Search (SEO)

2) Pay-Per-Click (PPC)

3) Social Media

4) Recommendations (Backlinks)

5) Organic Traffic

By monitoring all the platforms, you can see what works well and what doesn't in terms of advertising. Comparing the different channels is easier when all the data is in one place. You can track your ROI if you are investing money in SEO, PPC, or Social Media Marketing. Perhaps you need to optimize your social media strategy. Perhaps your PPC campaign isn't performing as well as you expected. Metrics like bounce rate and time on page can show you if you need to improve your landing pages to get better ROI.

What are the benefits of Google Analytics?

With Google Analytics, you can track many important metrics, covering all aspects. Monitoring your online marketing strategies, onsite content, user experience, and device functionality are possible. All these statistics reveal what is working well, and more importantly, what isn't. Once you have identified any issues your site may have, you can create a solution. The information that you get from Google Analytics will help you improve your website.