• calendarApprox Completion Time 14 days
  • clockValidityLifetime access
  • computerCourse FormatRecorded + Live
  • certificateIncludesCertificate
  • workContent 07:24 Hours Videos
    74 Lessons

Top Online Course in India

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Social Media Marketing Courses with Certificate

Not only brands but social activist, celebrities, artists, politicians also have their presence on Social Media. It is the most powerful tool that we have in Digital Marketing. Mostly used for reputation, awareness, connecting and interacting. Learn the skills to engage your audience by creating awesome content. TIps, Strategies, Social Media Tools. Learn to boost business through social media, reach more audience, getting more followers and engagement on your page. This course covers everthing you need to art to excel on Social Media and connect your potential audience with the Brand

Related course by Author
Social media mastery course

Basic Requirement

  • 1. Knowledge of searching /browsing on Google.

  • 2. Passion to learn

  • 3. Internet Connection

  • 4. Account on Facebook, Instagram, Twitter

Skills Covered

  • Introduction to Social Media, it's evaluation and purpose? How one social media marketing is different than another

  • Facebook marketing Understanding Facebook marketing Creating Facebook page Increasing fans/follwers/engagement Facebook advertising Types of Facebook advertising Best practices for Facebook advertising Understanding Facebook best practices

  • Creating Facebook advertising campaign Targeting in ad campaign Payment module- CPC vs CPM vs CPA Setting up conversion tracking Creating remarketing campaigns

  • Linkedin Marketing What is LinkedIn? Understanding LinkedIn Company profile vs Individual profiles Understanding Linkedin groups How to do marketing on LinkedIn groups Linkedin advertising & it’s best practices Increasing ROI from LinkedIn ads Company pages Adv on LinkedIn

  • Twitter Marketing Understanding Twitter Tools to listen & measure Influence on Twitter: TweetDeck, Klout, brandwatch How to do marketing on Twitter Advertising on Twitter Creating campaigns Types of ads Tools for Twitter Marketing Twitter Advertising Setting up conversions and remarketing

  • Preparing Social Media calendar and designing social media stratergy Brand reputation management (ORM) Viral marketing concept Social media tools for analytics, optimization, competivite research and ORM

Expert Review

Social media marketing (SMM) - What is it? 

Social media marketing (SMM) is the practice of marketing a company's products and services through social media and social networks. By using social media marketing, companies can engage with existing customers and reach new ones while promoting their desired culture, mission, or tone. Data analytics tools in social media marketing allow marketers to track the success of their campaigns.


1) In social media marketing, companies use social media and social networks to market their products and services.

2) Businesses can engage with existing customers and reach new ones by promoting their culture, mission, or tone.

3) For social media marketing, sites such as Facebook, Twitter, and Instagram are commonly used.

How Social Media Marketing (SMM) Works?

Social media has altered the way we function as a society, including the way we connect with each other. Businesses have also noticed the growth of platforms such as Facebook, Twitter, and Instagram. Social media marketing has allowed businesses to further their interests on these platforms. This is because these sites can influence consumer behavior.

In social media websites, marketers can use a wide range of tactics and strategies to promote content and have people engage with it. Users of many social networks can provide detailed demographic and personal information, which allows marketers to tailor their messages to what is most likely to resonate with users.

The five pillars of social media marketing are:

1) Prepare a strategy: Determine the goals, the social media channels to be used, and the type of content to be shared.

2) Developing and Publishing Content: Businesses should develop a plan on what their content will look like (for example, will there be videos? Photos? A script? ), and decide when they will release it.

3) Engaging and Listening: Monitoring what customers, users, and others say about the posts, brands, and other business assets. It may be necessary to use a social media engagement tool.

4) Reports and analytics: Knowing how far posts go is an important part of social media, so engagement and reach reports are critical.

5) Advertisement: Buying ads on social media is an effective way to promote and develop a brand.

Get Certified

You will receive an industry-recognized Certification from TeacherDada after completing the course. You can also share your Certificate in the Certifications section of your LinkedIn profile, CVs, resumes, and other documents.

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Course creator

                                 Shraddha Somani

Shraddha Somani

I am a passionate Digital Marketing Trainer, Consultant, Strategiest and Subject Matter expert. I have diversified knowledge in Digital Marketing domain. Not only I provide trainings but I have worked with many Institutions where I helped with my expertise in creating course content, auditing the courses and provide advice as subject matter expert. I am one of the Google Ads certified partners who have access to attend their webinars on Digital Marketing, which helps to be aware of the latest trends and which I incorporate in my trainings.

Along with my freelancing digital marketing and WordPress Website development agency, I thought to provide a real-world digital marketing knowledge to the enthusiast about learning Digital Marketing, by giving training on different digital marketing domains, where I share my knowledge, experience and live projects with my students and this is how I started with digital marketing trainer 8+ years from now.

I believe in teaching real scenarios with real examples so that the concept is understood. I have provided trainings in the best and well known digital marketing institutations. As I have vast knowledge, while designing the course, I have tried to fill in the gap which learners faced while learning. Making it easy and more practical 

My trainings have helped the students and glad to share that 99% have rated me their best coach, mentor, trainer. 

If you have a business or profession, or in need to build an online presence, Looking for a good carrer,  work from home, setting up your own agency,  I have built a best training modules to achieve your goals.