Lead Generation is very powerful technique for any business. As Digital Marketers we use the word so much. Get Leads, Convert Leads, This Lead, That Lead, and so on. Learn how to pitch your prospects and generate the leads online through various tools, strategies and techniquesTotal course Fee
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There are a lot of people out there in the real world who would want to buy your products and services. You are here with a product or service that you want to sell. How are you going to reach out to your potential customers? In this course you will learn to generate a lead that is connecting link between you (your business) and your prospect who is out there in the real world and get
Passion to learn
Basic knowledge of Marketing
What is Lead Generation?
Importance of Lead Generation Lead Generation Process How to Generate Leads?
Conversion Rate Optimization
Landing Page Design
Easy to read content
Fonts Image quality
Optimize CTA button
What is a lead?
Anyone who expresses interest in a company's product or service in any way, shape, or form is a lead. Instead of cold calling, businesses and organizations usually contact leads after they open contact (by signing up for an offer, trial, or subscription).
Consider taking a survey online to learn how to take care of your car. A few days later, you receive an email from the auto company that created the survey asking you how they could help you maintain your car. This process would be far less intrusive than if they just called you without knowing if you even care about car maintenance, right? That's how it feels when you're a lead.
In addition, the information the auto company collects from your survey answers helps them to personalize that opening communication to address your existing problems - and not waste time calling leads who aren't interested in auto services.
The consumer life cycle begins when they visit and ends when they become a customer. There are different types of leads (also varying in qualification). Leads are classified according to their qualification and stage in the life cycle.
What is lead generation?
To generate a lead is to attract prospects to your business and increase their interest through nurturing, all with the goal of converting them into a customer. Among the ways to generate leads are through job applications, blog posts, coupons, live events, and online content.
What is the purpose of lead generation?
The transition from stranger to customer is much more natural when a stranger shows an interest in your business.
Inbound marketing's second stage is lead generation. After you have attracted an audience, you are ready to convert those visitors into sales leads (specifically sales-qualified leads).
Tips For Lead Generation:
1. Use the right tools to track your leads
Whenever you are doing lead generation (such as using Google Adwords or Social Media Ads), you need to be able to track your ROI. It is also important to allocate the right budget to convert your leads into customers.
You can track your Google Adwords with Google Analytics. The tool allows you to analyze traffic to your website and report on audience behavior. It can also help you identify similarities between your customers and tweak your ads to appeal to more people.
2. Monitor your competitors
Secondly, keep an eye on your competitors. Do they have a new service, product, or website? You should find out. It's your responsibility. If you keep track of what your top competitors are doing, you can stay ahead of the curve and develop new products that will beat them.
Therefore, simply checking up on them can lead to great ideas that make your business FLY.
3. Warm leads up via social media
The third quick tip about lead generation is to use social media. It is used for a variety of things, from raising brand awareness in campaigns to interacting with customers. You can also use it to beef up your sales pipeline.
Directing customers to the website is an effective way to generate extra leads for your business. Post a blog or offer a discount to entice people and make them click.
Learn more about how to manage your social media campaigns here!
4. Prioritize quality over quantity
Are you always concerned about how many leads you are getting? Don't worry about it. Quality leads are more important than quantity. A quality lead that converts at 60% is more valuable than a thousand leads that convert at 10%. Your sales team also saves time as they aren't wasting their time on irrelevant customers. As a result, they can focus on customers who want to buy.
5. Create awesome content for your lead generation
People will share your content if it is awesome. Develop content that is engaging, informative, and allows people to grow. There could be blogs, a video about the company, or even an awesome image. People are sure to share it. Don't forget to put time and thought into what you are creating and make sure that your content is high quality.
You will receive an industry-recognized Certification from TeacherDada after completing the course. You can also share your Certificate in the Certifications section of your LinkedIn profile, CVs, resumes, and other documents.
I am a passionate Digital Marketing Trainer, Consultant, Strategiest and Subject Matter expert. I have diversified knowledge in Digital Marketing domain. Not only I provide trainings but I have worked with many Institutions where I helped with my expertise in creating course content, auditing the courses and provide advice as subject matter expert. I am one of the Google Ads certified partners who have access to attend their webinars on Digital Marketing, which helps to be aware of the latest trends and which I incorporate in my trainings.
Along with my freelancing digital marketing and WordPress Website development agency, I thought to provide a real-world digital marketing knowledge to the enthusiast about learning Digital Marketing, by giving training on different digital marketing domains, where I share my knowledge, experience and live projects with my students and this is how I started with digital marketing trainer 8+ years from now.
I believe in teaching real scenarios with real examples so that the concept is understood. I have provided trainings in the best and well known digital marketing institutations. As I have vast knowledge, while designing the course, I have tried to fill in the gap which learners faced while learning. Making it easy and more practical
My trainings have helped the students and glad to share that 99% have rated me their best coach, mentor, trainer.
If you have a business or profession, or in need to build an online presence, Looking for a good carrer, work from home, setting up your own agency, I have built a best training modules to achieve your goals.