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    37 Lessons

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Overview

In this course, I'll show you how to use Google Ads' new interface and walk you through the principles of running effective campaigns on Google and its networks. Whether you're a business owner or a marketer looking to learn a new platform, this course will teach you all you need to know to start running Google advertisements.


Basic Requirement

  • Any can apply this course who is having knowledge of internet and interested in digital marketing. There is no any certificate and other academic barrier or it.

Skills Covered

  • Google Ads certification and Mastery

Expert Review

Here are 10 tips for creating effective Google ads on a budget

1) Establish a clear objective

You need to think big picture before you can get specific with your conversion goals. What is your overall business objective? What is your advertising objective? You can then narrow down what your actual tactical action plan is once you've clarified those things. Imagine making faux fur coats for sphynx cats. (Someone, do this ASAP.) Your overall business goal might be to sell 10,000 units this year.

In this case, your advertising goal could be to promote a buy-one-get-one-free deal among households with sphynx cats. Using Smart Bidding, you could then target specific keywords to help you reach potential customers ("cat is too naked") while setting a maximum budget to ensure you never go over.

2) Create a great structure

Prepare thoroughly from the beginning, and you'll be in a much better position to succeed. Taking the time to curate everything from campaigns to keywords to ad groups to targeted locations is key. There is a good chance that your gnome fan site will get a lot more traffic if it shows up for searchers who live in gnome-friendly cities. The themes should be highly relevant and thoughtful (you made a plan in step one, remember?): no setups should be rushed.

3) Score high on quality

Your ads need to be top-notch if you want your small budget to stretch far.

The key to success is quality. Google assigns a Quality Score from 1 to 10 based on an ad's bid amount, keywords, and landing pages. With a higher score, you will have a better ranking and conversion rate.

To summarize, you want to make sure that your ad is as clear and helpful as possible for the searcher. Here are some tips on how to improve your Quality Score.

4) Long-tail keywords to target

Long-tail keywords are extremely specific and targeted to one business. The keyword "brewery" won't attract people in your neighborhood who are actually looking for a pub to "slurp some brewskis," as they say.

Consider your city and neighborhood, or even your zip code or postal code. Specific products are also great here. Someone looking for just that will be more likely to respond to "Brewery IPAs Vancouver Commercial Drive".

5) Optimize your landing page

The whole goal here isn’t to just create an ad that someone clicks on. Create an ad people click on...and then find the product or information they are looking for. A parakeet fanatic may be intrigued by your “50% off bird shampoo!” They may click on your Google Ad, but if they discover only cockatoo conditioners on your site, they're gonna bounce. That bait-and-switch won't just affect your sales, it will also drop your Google Ad Quality Score, lowering your rankings. Make specific offers you can follow up on your landing page to optimize conversions.

6) Automate your business

Smart Bidding and Responsive Search Ads will maximize your conversions. Although AI can't create an ad strategy for you, machine learning can increase or decrease bids on your behalf.

The automation process considers everything from the funnel stage, to relevance, to keywords, to competitors. Additionally, it ensures your bid is increased when your ad has the best chance of success - or dropped when your competitors are about to win, so you don't waste precious time and money.

Robots, you've done it again!

7) Extensions should be embraced

Within the extensions tab of your Google Ads dashboard, you can add extensions directly to your ad to specify your location, products, features, or sales promotions.

And. You. Should.

Seventy-six percent of users who search for nearby services visit the business the same day. Local searches are increasingly happening on mobile while people are out on the town, so you need to position yourself as a local provider who can help.

Don't forget to include a phone extension in your ad for your unicycle repair shop. You can easily receive calls from people asking you if you can help them weld two unicycles together into a hybrid duo-cycle.

8) Think negatively

Google Ads also offers the option of entering negative keywords: keywords that you do not want to be associated with.

You would not want to appear in the search results if, for example, you sold dolphin keychains but not glitter dolphin keychains. Sparkle lovers will only be disappointed when they click through.

Look at your Search Terms report to find out how people are searching for you by accident. Then, you can add these to your negative keyword list. You'll be able to see which irrelevant queries are bringing people to you.

9)  Make sure you measure everything

Where do people find your site? What pages are popular, and what searches are bringing them there? Your analytics have the data you need to measure success and patterns.

In Google Ads, you'll see metrics that indicate why impressions, click-throughs, and costs may have changed.

Use this information to inspire your next advertising experiment. Analyze it, and use it as inspiration.

Although these tricks are still true today, Google Ads is constantly being updated. You may find even more ways to maximize those dollar-dollar bills tomorrow, so you can spend less on advertising and more on creating the dancing tube girl group of your dreams.

Hootsuite allows you to easily manage your Facebook and Instagram ads alongside your Google Ads campaigns. Spend less time switching from one ads manager to another, and make more money. Try it for free.

10) Optimize Negative Keywords

Negative keywords are one of the most effective tools you can use to ensure the integrity of your Google Ads and Microsoft Ads campaigns.

Both platforms allow you to specify which keywords are not relevant to your product or service.

Your ads won't show on keyword searches that aren't relevant to the customers you want if you let Google know what your product isn't.

Get Certified

You will receive an industry-recognized Certification from TeacherDada after completing the course. You can also share your Certificate in the Certifications section of your LinkedIn profile, CVs, resumes, and other documents.

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Course creator


                                 Omprakash Singh