Google Ads Mastery

• 1. Knowledge of searching /browsing on Google.

• 2. Passion to learn

• 3. Internet Connection

• ✔ Understanding inorganic search results

• ✔ Introduction to Google Ads & PPC advertising

• ✔ Setting up Google Ads account

• ✔ Keyword Research and Planning

• ✔ Understanding types of keywords – Board, Phrase, exact, synonym & negative

• ✔ Understanding Ads account structure Campaigns, Adgroups, Ads, Keywords, etc

• ✔ Types of Advertising campaigns- Search, Display, Mobile Apps, Shopping & video

• ✔ Difference between search & display campaign

• ✔ Creating Different Campaigns Types – Search, Display, Video, Mobile Apps

• ✔ Configuring Campaign level settings, Understanding different targeting options

• ✔ Understanding different types of bidding strategy- Manual, Automatic, Advanced level bid strategies

• ✔ Writing compelling Ad copies and different ads extension

• ✔ Understanding Ads Algorithm and how does Ads rank work, importance of quality score

• ✔ Setting up Conversions Tracking

• ✔ Creating Remarketing Campaigns

• ✔ Understanding different ad metrics and reports to measure the campaigns performance

A service called Google Ads (formerly known as Ads) helps businesses reach ready-to-buy consumers with ads. A variety of ad formats are available through the platform, including display ads, video ads, search ads, and app ads.

Google Adwords allows business owners to target websites of interest, remarket to particular audiences, run ads on different apps, and create video ads that play before or during relevant videos. A Google search ad appears on Google search, while an app ad can appear anywhere across the Google network, including in another app.

With so many opportunities available, Google Ads can play a major role in marketing and growing a brand or business online. In search advertising, keywords can be targeted directly to reach potential customers.

What are the benefits of digital marketing?

Your brand is waiting to be discovered on an entire marketing platform. You can reach the most relevant and qualified customers by using data analysis and optimization tools. Finding new customers is as simple as a click away, thanks to computer programs and tools. As a result, you waste less money and generate a higher return on marketing investment (ROMI).

What Are Google Ads?

Through targeted search, Google adwords can help advertisers attract interested, relevant customers to their websites. It's easy. Google Ads will display an ad in its search results if a user enters a relevant or closely related word to the advertiser's product or service. Users who are most likely to buy a product or service are targeted. Advertisements help manage and control advertising spending by providing several pricing options. Google Ads are economical because advertisers only pay when a user clicks on an ad and visits a site, making them a smart choice.

Google adwords New Features-

Google Ads offers many new features, including:

1) Product recommendations in Google Merchant Center 

If you use Google Shopping ads through a Google Merchant Center account, Google will recommend products that can be sold in your store.

2) Advertisement Preview and Diagnosis Tool 

You can find this in the Tools section of your Google account. It displays common searches and lets advertisers know if there are any issues with their campaigns. Low-performing ads can also be optimized.

3) Google Images Shoppable Ads 

Study shows that images perform better with ads than text. Users will be able to view a product and its price, then be directed to purchase it through Google Images.

4) Google AdScripts & Automation 

Scripts can be loaded and used by advertisers to perform specific tasks continuously. In some scripts, a campaign can be stopped automatically if any sites are down. Depending on the quality score, a campaign's spending can be reduced if the score is lower than a certain amount.