The 10x Business Growth Strategy course will give you a thorough understanding of the tools you need to analyze and Actionable strategies to grow your business.Total course Fee
Students who got positive growth in their careers after course completion
TeacherDada learners see an average salary hike after course completion
Students who started a new career or changed job after course completion
Willingness to learn
Basic Computer knowledge
Wants to take business online
Making of a landing / Sales Page
How to win customer trust
How to laser target customers via fb ads
Converting normal clients into lifetime customers
This course will help you to understand the best business strategy to grow in detail.
Get to know the person you're speaking to:
If you skip this step, no other copywriting tips will improve your landing page. The first step to writing a compelling copy is to know exactly who you're talking to.
Be aware of your target audience's demographics and characteristics so you know what they do, what they want, and how they speak. When you have one audience in mind, it will be much easier for you to write focused, clear, and direct copy than when you are addressing a largely undefined audience.
Learn more about your audience with Alexa's free Site Overview tool (part of our competitive analysis toolset). A site's audience can be analyzed by looking at their interests and the other sites they visit.
Prioritize the most important information:
Writing effective landing page content starts with including vital and important information right away. There is little time and space to capture an online reader's attention as they quickly surf websites. Make sure you include the most important information "above the fold," which is the part of the page that the user can see before they begin to scroll.
Directly address the reader
If you want to write compelling website copy, you need to break a few traditional writing habits. The first is writing in the first or third person.
In copywriting, you should use the second person, which means writing in a way that addresses the reader directly. Write as follows:
Words and phrases such as "you," "your," and "yours" should be included.
You should use direct language that tells the reader what to do, such as "Sign up here," "Take the first step," "Try this now," etc.
It's okay to occasionally use the word "we," but make sure your focus is on the reader rather than on you or your brand.
It's also important to remember that SEO content isn't all about keywords, even if you're writing for SEO. Communicate with readers, not just search engine crawlers. You can get started with SEO here: What is SEO? A get-started guide.
Make sure you use the words your target audience uses
Utilize words that directly address readers when connecting with them. Use their language when speaking.
It is extremely important to avoid using jargon, industry slang, or any other type of terminology your target audience may not be familiar with. Use the language they understand.
By using jargon-filled copy, Squarespace may cause confusion in an audience. For example, the company may say, "Our tool can help you customize CSS and use Typekit Fonts without embedding font kits.
Make use of white space, images, and graphics
You can also engage readers with non-copy elements, just as you use formatting to frame copy. To avoid overwhelming the reader with text, use white space, graphics, icons, and images to draw their attention to important elements.
You will receive an industry-recognized Certification from TeacherDada after completing the course. You can also share your Certificate in the Certifications section of your LinkedIn profile, CVs, resumes, and other documents.