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Overview

Google Analytics is the backbone of any digital marketer. The efforts of all your digital marketing are wasted if you don’t measure. Learn how you can leverage this tool and measure the performance of all your digital marketing channels. It is said that it is waste that you only view the performance of data, but you should also know to understand, interpret reports, and take necessary actions. The most important thing is to implement the strategies by knowing the strong points and weak points and succeed.

  • Know the power of Web Analytics Introduction to Google Analytics How Google Analytics works Understanding Google Analytics account structure Understanding Google Analytics insights

  • Starting with Google Analytics How to set up analytics account How to add analytics code in website Creating your own customize Dashboards Creating your own customize Reports that matters

  • Understanding bounce & bounce rate Difference between exit rate & bounce rate How to reduce bounce rate

  • Understanding goals and conversions

  • How to setup goals Understanding different types of goals How to set up funnels in goals Importance of funnels

  • How to integrate Ads and Analytics account Benefits of integrating Ads & Analytics

  • Measuring performance of marketing campaigns via Google Analytics Understanding filters & segments How to set up filters & segments How to view customized reports Monitoring traffic sources Monitoring traffic behavior Taking corrective actions if required

  • Remarketing with analytics Creating expirements and implementing

  • Knowledge of Social Media or SEO or Google Ads

  • Passion to learn.

  • Internet Connection

  • Holistic Approach

About the instructor


                                 Shraddha Somani

Shraddha Somani

I am a passionate Digital Marketing Trainer, Consultant, Strategiest and Subject Matter expert. I have diversified knowledge in Digital Marketing domain. Not only I provide trainings but I have worked with many Institutions where I helped with my expertise in creating course content, auditing the courses and provide advice as subject matter expert. I am one of the Google Ads certified partners who have access to attend their webinars on Digital Marketing, which helps to be aware of the latest trends and which I incorporate in my trainings.

Along with my freelancing digital marketing and WordPress Website development agency, I thought to provide a real-world digital marketing knowledge to the enthusiast about learning Digital Marketing, by giving training on different digital marketing domains, where I share my knowledge, experience and live projects with my students and this is how I started with digital marketing trainer 8+ years from now.

I believe in teaching real scenarios with real examples so that the concept is understood. I have provided trainings in the best and well known digital marketing institutations. As I have vast knowledge, while designing the course, I have tried to fill in the gap which learners faced while learning. Making it easy and more practical 

My trainings have helped the students and glad to share that 99% have rated me their best coach, mentor, trainer. 

If you have a business or profession, or in need to build an online presence, Looking for a good carrer,  work from home, setting up your own agency,  I have built a best training modules to achieve your goals.

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    Course Features

  • Lectures 17
  • Duration 01 Hours
  • Skill level All level
  • Language English