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Overview

Social Media is the most powerful tool that we use for Digital Marketing and has become compulsory for all the brands to have their presence on social media channels. Learn the skills to engage your audience by creating awesome content, increase brand awareness, reach and how to leverage different social media channels by making the brand popular on FaceBook

  • Introduction to Social Media, it's evaluation and purpose?

  • How one social media marketing is different than another

  • Facebook & Instagram Marketing

  • Understanding Facebook and Instagram marketing

  • Creating Facebook page and Instagram

  • Page and connecting for cross posting

  • Increasing fans/ followers/ engagement

  • Facebook and Instagram advertising

  • Types of Facebook advertising

  • Best practices for Facebook and Instagram advertising.

  • Creating different types of post with good effects on Instagram

  • Understanding Facebook and Instagram best practices

  • Creating Facebook advertising campaign Targeting in ad campaign

  • Payment module- CPC vs CPM vs CPA Setting up conversion tracking

  • Creating re-marketing campaigns

  • 1. Knowledge of searching /browsing on Google.

  • 2. Passion to learn

  • 3. Internet Connection

  • 4. Account on Facebook


About the instructor


                                 Shraddha Somani

Shraddha Somani

I am a passionate Digital Marketing Trainer, Consultant, Strategiest and Subject Matter expert. I have diversified knowledge in Digital Marketing domain. Not only I provide trainings but I have worked with many Institutions where I helped with my expertise in creating course content, auditing the courses and provide advice as subject matter expert. I am one of the Google Ads certified partners who have access to attend their webinars on Digital Marketing, which helps to be aware of the latest trends and which I incorporate in my trainings.

Along with my freelancing digital marketing and WordPress Website development agency, I thought to provide a real-world digital marketing knowledge to the enthusiast about learning Digital Marketing, by giving training on different digital marketing domains, where I share my knowledge, experience and live projects with my students and this is how I started with digital marketing trainer 8+ years from now.

I believe in teaching real scenarios with real examples so that the concept is understood. I have provided trainings in the best and well known digital marketing institutations. As I have vast knowledge, while designing the course, I have tried to fill in the gap which learners faced while learning. Making it easy and more practical 

My trainings have helped the students and glad to share that 99% have rated me their best coach, mentor, trainer. 

If you have a business or profession, or in need to build an online presence, Looking for a good carrer,  work from home, setting up your own agency,  I have built a best training modules to achieve your goals.

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    Course Features

  • Lectures 25
  • Duration 04 Hours
  • Skill level All level
  • Language English