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Overview

When it comes to Paid Promotions. Google Ads is a must to go tools. As our 90% of population over the world do search on it. learn to achieve your campaign goals, Master the skills of how to get good return on investments with less budget spend. You will also learn tips to optimize the campaigns and get optimal results. Master the skills to increase conversions, increase brand awareness and traffic, optimize campaigns through running various Google Ads campaigns

  • ✔ Understanding inorganic search results

  • ✔ Introduction to Google Ads & PPC advertising

  • ✔ Setting up Google Ads account

  • ✔ Keyword Research and Planning

  • ✔ Understanding types of keywords – Board, Phrase, exact, synonym & negative

  • ✔ Understanding Ads account structure Campaigns, Adgroups, Ads, Keywords, etc

  • ✔ Types of Advertising campaigns- Search, Display, Mobile Apps, Shopping & video

  • ✔ Difference between search & display campaign

  • ✔ Creating Different Campaigns Types – Search, Display, Video, Mobile Apps

  • ✔ Configuring Campaign level settings, Understanding different targeting options

  • ✔ Understanding different types of bidding strategy- Manual, Automatic, Advanced level bid strategies

  • ✔ Writing compelling Ad copies and different ads extension

  • ✔ Understanding Ads Algorithm and how does Ads rank work, importance of quality score

  • ✔ Setting up Conversions Tracking

  • ✔ Creating Remarketing Campaigns

  • ✔ Understanding different ad metrics and reports to measure the performance

  • 1. Knowledge of searching /browsing on Google.

  • 2. Passion to learn

  • 3. Internet Connection


About the instructor


                                 Shraddha Somani

Shraddha Somani

I am a passionate Digital Marketing Trainer, Consultant, Strategiest and Subject Matter expert. I have diversified knowledge in Digital Marketing domain. Not only I provide trainings but I have worked with many Institutions where I helped with my expertise in creating course content, auditing the courses and provide advice as subject matter expert. I am one of the Google Ads certified partners who have access to attend their webinars on Digital Marketing, which helps to be aware of the latest trends and which I incorporate in my trainings.

Along with my freelancing digital marketing and WordPress Website development agency, I thought to provide a real-world digital marketing knowledge to the enthusiast about learning Digital Marketing, by giving training on different digital marketing domains, where I share my knowledge, experience and live projects with my students and this is how I started with digital marketing trainer 8+ years from now.

I believe in teaching real scenarios with real examples so that the concept is understood. I have provided trainings in the best and well known digital marketing institutations. As I have vast knowledge, while designing the course, I have tried to fill in the gap which learners faced while learning. Making it easy and more practical 

My trainings have helped the students and glad to share that 99% have rated me their best coach, mentor, trainer. 

If you have a business or profession, or in need to build an online presence, Looking for a good carrer,  work from home, setting up your own agency,  I have built a best training modules to achieve your goals.

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Google Ads Mastery

    Course Features

  • Lectures 32
  • Duration 06 Hours
  • Skill level All level
  • Language English